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Super Pure Niacinamide + Zinc

$34·30 ml·~$20/mo to use

Reviewed by SerumTruth Editorial · Price and formula checked July 2026

A calm, low-dose niacinamide for the appearance of a balanced, even-looking complexion, priced above the budget benchmarks for the lighter texture and the brand. The dose is modest by design, so reach for it if stronger niacinamide has been too much.

SerumProof score71 / 100
  • Evidence17 / 30

    Strength of the research behind the key actives

    • Niacinamide: moderate evidence
    • Zinc PCA: limited evidence

    The average of the key actives’ evidence grades.

  • Potency21 / 25

    Dosed at studied levels, not fairy-dusted

    • Niacinamide (5%): dosed at a studied level
    • Zinc PCA: dosed at a studied level

    How strongly the actives are dosed, led by the strongest, not how many there are.

  • Delivery & stability14 / 20

    Delivery tech + packaging that protects fragile actives

    • Delivery: standard
    • Packaging: tinted glass
    • No fragile actives here, so packaging barely moves the score.

    Delivery tech plus packaging, and packaging only counts when actives are fragile.

  • Formulation7 / 10

    Disclosure, active breadth, and ingredient generation

    • 1 of 2 actives disclose a concentration
    • 2 key actives (breadth credit caps at 3)
    • Current-generation or synergistic: Niacinamide, Zinc PCA

    Disclosure, active breadth, and current-generation or synergistic actives.

  • Value12 / 15

    What a month of use costs vs. the category

    • About $20 per month to use
    • $34 for 30 ml, used about twice a day (about 0.3 ml each time), so a bottle lasts about 1.7 months

    What a month of use costs: full marks at $6 a month or less, the floor at $60 a month or more.

Tap any row to see how its score was built.

Ranks #38 of 56 brightening serums we have scored.

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What’s inside

ActiveDisclosedDose
Niacinamide5%Studied
Zinc PCAn/aStudied

A gentle 5% niacinamide with zinc PCA and soothing honeysuckle in a light water-gel, packaged in a frosted dropper bottle. 5% sits at the well-tolerated end of the niacinamide range, so it is an easier pick for sensitive or breakout-prone skin than the 10-12% versions. Neither active is fragile.

How it’s delivered

DeliveryStandardPackagingTinted glass

Air- and light-sensitive actives (vitamin C, copper peptides) lose potency fast in the wrong packaging, so delivery and the bottle are scored, not just what’s on the label.

The actives, explained

What the research says

Topical 5% niacinamide was linked to more even looking skin tone, softer looking lines, and less visible blotchiness after 12 weeks.

Niacinamide: A B vitamin that improves aging facial skin appearance. Dermatologic Surgery, 2005. PubMed ↗

A study of the active, not this exact product. What matters for the score is whether this serum uses it at a comparable dose.

Higher-scoring alternatives

Same category, better SerumProof score. Worth a look before you buy.

Revision history
  1. July 11, 2026
    Price and formula rechecked
  2. July 10, 2026
    Review published

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Cosmetic information for general education, not medical advice. The SerumProof score reflects our reading of publicly available research and formulation disclosures. See how scoring works.