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Privacy policy

Last updated July 2026

SerumTruth is a reader-supported serum-review site. This policy explains what data the site collects, why, and the choices you have. We keep it plain.

Who we are

SerumTruth is operated by [SerumTruth legal entity]. If you have any question about this policy or your data, contact us at hello@serumtruth.com.

What we collect

We do not ask you to create an account, and we do not sell personal data. The data involved is limited to:

  • Analytics. Standard, aggregate usage data (pages viewed, rough location by country, device type, referring site) so we can see what is useful and fix what is broken.
  • Newsletter. If you subscribe, we store the email address you give us so we can send the newsletter. You can unsubscribe from any issue, which removes you.
  • Messages. If you email us, we keep that message so we can reply and, where relevant, correct a review.

Cookies and affiliate links

Some of our outbound “where to buy” links are affiliate links. When you click one, the retailer or its affiliate network (for example Amazon, YesStyle, Rakuten, Awin, or Impact) may set a cookie so that a purchase you make is credited to us, at no extra cost to you. That cookie is set by the retailer, not by us, and is governed by their privacy policy. We may earn a commission on a resulting purchase. It never changes a score. See our affiliate disclosure.

You can block or clear cookies in your browser settings. Doing so will not break the site; it only affects whether a purchase is attributed to us.

Third parties

The site is hosted on Vercel, which processes standard request logs to serve pages. Analytics and any newsletter delivery run through third-party providers that process data on our behalf. We share data with these providers only to run the site, not for their own marketing.

Your choices and rights

Depending on where you live (for example under GDPR or the CCPA), you may have the right to access, correct, or delete personal data we hold about you, and to opt out of its “sale” (we do not sell data). To exercise any of these, email hello@serumtruth.com and we will act on it. You can unsubscribe from the newsletter at any time using the link in every email.

Children

This site is intended for adults and is not directed at children under 13.

Changes

If we change this policy we will update the date at the top. Material changes will be noted on the page. Questions: hello@serumtruth.com.