Terms of use

What this site is

SerumTruth publishes independent, evidence-graded reviews of skincare serums and background on their ingredients. It is operated by [SerumTruth legal entity]. Everything here is general cosmetic and educational information about the appearance of skin. It is not medical advice, diagnosis, or treatment, and it is not a substitute for a doctor or dermatologist. Patch test new products and talk to a professional about your skin.

Accuracy and the SerumProof score

A SerumProof score reflects our reading of publicly available research and the formulation a brand discloses, using the method on our how we review page. Formulas, prices, and pack sizes change, and brands do not always disclose everything. We work to keep reviews current and we correct mistakes (see our corrections policy), but we cannot guarantee that every detail is complete or up to date. Use your own judgement before buying.

Affiliate links

Some outbound links are affiliate links and may earn us a commission at no extra cost to you. They never influence a score or a ranking. Full detail is in our affiliate disclosure.

Using our content

The reviews, the SerumProof scoring method, the ingredient write-ups, and the “SerumTruth” and “SerumProof” names are ours. You are welcome to quote a short passage or cite a statistic from our research with clear attribution and a link back to the page. You may not republish reviews or datasets wholesale, or present our scores as your own.

No warranty and liability

The site is provided “as is,” without warranties of any kind. To the extent permitted by law, [SerumTruth legal entity] is not liable for any loss arising from your use of the site or reliance on its information, including a purchase decision. Nothing here limits liability that cannot be limited by law.

Governing law

These terms are governed by the laws of [your state/country], without regard to conflict-of-law rules.

Contact

Questions about these terms: hello@serumtruth.com.