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Beauty of Joseon

Glow Deep Serum: Rice + Alpha-Arbutin

$18·30 ml·~$11/mo to use

Reviewed by SerumTruth Editorial · Price and formula checked July 2026

A likeable, cheap glow serum that pairs a hydrating rice base with a sensible 2% arbutin for the look of a more even tone. The rice evidence is limited and arbutin is slow, so treat it as a gentle brightener, not a corrector. For the money it is easy to like.

What we like
  • Alpha Arbutin dosed at a clinical, high-end level
  • Every active discloses its concentration
  • Cheap to use, about $11 a month
SerumProof score78 / 100
  • Evidence17 / 30

    Strength of the research behind the key actives

    • Rice Extract (Rice Bran Water / Ferment): limited evidence
    • Alpha Arbutin: moderate evidence

    The average of the key actives’ evidence grades.

  • Potency24 / 25

    Dosed at studied levels, not fairy-dusted

    • Rice Extract (Rice Bran Water / Ferment) (68%): dosed at a studied level
    • Alpha Arbutin (2%): dosed at a clinical, high-end level for its category

    How strongly the actives are dosed, led by the strongest, not how many there are.

  • Delivery & stability14 / 20

    Delivery tech + packaging that protects fragile actives

    • Delivery: standard
    • Packaging: clear dropper
    • No fragile actives here, so packaging barely moves the score.

    Delivery tech plus packaging, and packaging only counts when actives are fragile.

  • Formulation9 / 10

    Disclosure, active breadth, and ingredient generation

    • 2 of 2 actives disclose a concentration
    • 2 key actives (breadth credit caps at 3)
    • Current-generation or synergistic: Rice Extract (Rice Bran Water / Ferment), Alpha Arbutin

    Disclosure, active breadth, and current-generation or synergistic actives.

  • Value14 / 15

    What a month of use costs vs. the category

    • About $11 per month to use
    • $18 for 30 ml, used about twice a day (about 0.3 ml each time), so a bottle lasts about 1.7 months

    What a month of use costs: full marks at $6 a month or less, the floor at $60 a month or more.

Tap any row to see how its score was built.

Ranks #15 of 84 hydration & barrier serums we have scored.

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What’s inside

ActiveDisclosedDose
Rice Extract (Rice Bran Water / Ferment)68%Studied
Alpha Arbutin2%Clinical

Rice bran water as the base, brand-stated at 68%, with alpha-arbutin the brand lists at 2%, plus glycerin, panthenol and trehalose for slip and hydration, in a frosted glass dropper. It is pitched at the appearance of a brighter, more even-looking complexion, the rice for glow and the arbutin doing the gentle tone work. Neither active is fragile.

How it’s delivered

DeliveryStandardPackagingClear dropper

Air- and light-sensitive actives (vitamin C, copper peptides) lose potency fast in the wrong packaging, so delivery and the bottle are scored, not just what’s on the label.

The actives, explained

What the research says

A human study found rice bran compounds in a lab formulation improved skin hydration and showed antioxidant activity after 28 days of use.

Antioxidant activities and skin hydration effects of rice bran bioactive compounds entrapped in niosomes. Journal of Nanoscience and Nanotechnology, 2011. PubMed ↗

In a small human trial, an alpha arbutin gel was linked with lower visible melanin and better looking skin moisture and elasticity.

Encapsulation of alpha arbutin, a depigmenting agent, in nanosized ethosomes: Invitro and invivo human studies. Heliyon, 2023. PubMed ↗

A study of the active, not this exact product. What matters for the score is whether this serum uses it at a comparable dose.

Higher-scoring alternatives

Same category, better SerumProof score. Worth a look before you buy.

Revision history
  1. July 11, 2026
    Price and formula rechecked
  2. July 10, 2026
    Review published

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Cosmetic information for general education, not medical advice. The SerumProof score reflects our reading of publicly available research and formulation disclosures. See how scoring works.