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Haruharu Wonder

Black Rice Hyaluronic Anti-Wrinkle Serum

$32·50 ml·~$12/mo to use

Reviewed by SerumTruth Editorial · Updated July 2026

A nicely formulated, slightly oil-rich take on a rice serum, with both headline actives disclosed and reasonable dosing on the hyaluronic acid. The rice-extract evidence is limited regardless of which rice fraction is used, so read the firming framing as aspirational. As a comfortable, hydrating daily serum for the look of smoother, softer skin, it holds up well.

SerumProof score74 / 100
  • Evidence17 / 30

    Strength of the research behind the key actives

    • Black Rice: limited evidence
    • Hyaluronic Acid: moderate evidence

    The average of the key actives’ evidence grades.

  • Potency21 / 25

    Dosed at studied levels, not fairy-dusted

    • Black Rice (1%): dosed at a studied level
    • Hyaluronic Acid (0.2%): dosed at a studied level

    How strongly the actives are dosed, led by the strongest, not how many there are.

  • Delivery & stability14 / 20

    Delivery tech + packaging that protects fragile actives

    • Delivery: standard
    • Packaging: tinted glass
    • No fragile actives here, so packaging barely moves the score.

    Delivery tech plus packaging, and packaging only counts when actives are fragile.

  • Formulation8 / 10

    Disclosure, active breadth, and ingredient generation

    • 2 of 2 actives disclose a concentration
    • 2 key actives (breadth credit caps at 3)
    • Current-generation or synergistic: Black Rice

    Disclosure, active breadth, and current-generation or synergistic actives.

  • Value14 / 15

    What a month of use costs vs. the category

    • About $12 per month to use
    • $32 for 50 ml, used about twice a day (about 0.3 ml each time), so a bottle lasts about 2.8 months

    What a month of use costs: full marks at $6 a month or less, the floor at $60 a month or more.

Tap any row to see how its score was built.

Where to buy at YesStyle

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What’s inside

ActiveDisclosedDose
Black Rice1%Studied
Hyaluronic Acid0.2%Studied

A black rice serum built on 10,000ppm (1%) black rice (oryza sativa) extract and 2,000ppm (0.2%) sodium hyaluronate, with supporting camellia, sunflower and jojoba oils, ginseng root extract and adenosine, in a dark tinted-glass dropper. Black rice is a different, anthocyanin-rich fraction from the white Yeoju rice water used in lighter K-beauty toners, scored here on its own limited-evidence grade. The hyaluronic acid level sits squarely in its studied range; the rice-extract level is disclosed but has no established studied range to check it against. It is a richer, oil-cushioned serum built for the appearance of firmer, more supple-looking skin, closer to a light moisturizer than a watery essence.

How it’s delivered

DeliveryStandardPackagingTinted glass

Air- and light-sensitive actives (vitamin C, copper peptides) lose potency fast in the wrong packaging, so delivery and the bottle are scored, not just what’s on the label.

The actives, explained

Cosmetic information for general education, not medical advice. The SerumProof score reflects our reading of publicly available research and formulation disclosures. See how scoring works.