A cheap, honestly built rice toner that leans on one big, disclosed botanical percentage rather than a long actives list. The rice evidence itself is limited, more radiance and hydration than correction, but the niacinamide bonus and the fair price make it an easy first step in a glow-focused routine.
- Evidence17 / 30
Strength of the research behind the key actives
- Rice Extract (Rice Bran Water / Ferment): limited evidence
- Niacinamide: moderate evidence
The average of the key actives’ evidence grades.
- Potency24 / 25
Dosed at studied levels, not fairy-dusted
- Rice Extract (Rice Bran Water / Ferment) (77.78%): dosed at a clinical, high-end level for its category
- Niacinamide: dosed at a studied level
How strongly the actives are dosed, led by the strongest, not how many there are.
- Delivery & stability14 / 20
Delivery tech + packaging that protects fragile actives
- Delivery: standard
- Packaging: clear dropper
- No fragile actives here, so packaging barely moves the score.
Delivery tech plus packaging, and packaging only counts when actives are fragile.
- Formulation5 / 10
Disclosure, active breadth, and ingredient generation
- 1 of 2 actives disclose a concentration
- 2 key actives (breadth credit caps at 3)
- Current-generation or synergistic: Rice Extract (Rice Bran Water / Ferment)
Disclosure, active breadth, and current-generation or synergistic actives.
- Value12 / 15
What a month of use costs vs. the category
- About $18 per month to use
- $26 for 150 ml, used about twice a day (about 1.75 ml each time), so a bottle lasts about 1.4 months
What a month of use costs: full marks at $6 a month or less, the floor at $60 a month or more.
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What’s inside
| Active | Disclosed | Dose |
|---|---|---|
| Rice Extract (Rice Bran Water / Ferment) | 77.78% | Clinical |
| Niacinamide | n/a | Studied |
A rice-forward toner built on 77.78% Yeoju-grown rice (oryza sativa) extract and rice bran extract, with niacinamide listed early alongside purslane and Japanese elm bark extracts, in a clear splash bottle meant to be patted on generously. The rice percentage is unusually high and clearly disclosed, and the base is genuinely watery rather than a thickened gel, which is the point of a toner used as a hydrating first step. Niacinamide's exact level is not stated, but its position ahead of several minor humectants suggests a real, if modest, inclusion. Nothing here is fragile.
How it’s delivered
Air- and light-sensitive actives (vitamin C, copper peptides) lose potency fast in the wrong packaging, so delivery and the bottle are scored, not just what’s on the label.
The actives, explained
Cosmetic information for general education, not medical advice. The SerumProof score reflects our reading of publicly available research and formulation disclosures. See how scoring works.